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Exclusive: New data released today by Edison Research at SSRS shows that Americans are spending nearly four times more time on podcasts than ten years ago. This year, Americans are now spending Consume 812 million hours of podcasts each week. This is a 5% increase in total time spent with podcasting in just twelve months, and shows that podcasting has become almost four times larger for Americans over the past decade. This is the second year we’ve worked with Edison Research to discover the true size of podcasting – and how it’s continuing to grow.
- Gabriel Soto, Edison Research’s senior director of research at SSRS, told us: “Total podcast consumption time, a measure that takes into account both consumer growth and the increase in time we commit to podcasts, shows advertisers how big the medium has grown. Ten years ago, I remember having to teach college friends how to listen to stand-up comedy podcasts during their commute to class. Today, I study how that medium grew into a mainstream cultural staple. “Evolved into a staple in the marketing playbook that advertisers can’t ignore.”
- The company recently released The Podcast Consumer 2026, which is now available as a free download.
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Netflix has signed another three shows from iHeartMedia. Shows included martha stewart podcast And Sibling rivalry with Kate Hudson and Oliver HudsonAlso a new show from Lele Pons.
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The Locked On Podcast Network celebrates its tenth anniversary today. in an interview with podnews weekly review Podcast founder David Locke highlights the network’s 275 different shows. “We have a model and a structure that I think allows us to foster individualism within that model and allows those hosts to be great.” He says the network’s success is based on relationships. “The premise of Locked On is really a relationship between the listener and the host about their team.” You can read highlights of the interview in our sister publication Podcast Business Journal.
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It’s not uncommon for home-based podcasters to think that their studio and gear are covered by their homeowner’s insurance. However, if that equipment is used to generate income, it will likely be considered “business equipment.” Excluded from claim.
Check with Laura Donnellan MusicPro Insurance To make sure your business equipment is properly covered. MusicPro is an over 20 year old company owned by ASCAP and Sterling Risk that specializes in the security of music and AV gear. Call Laura today for the “white glove service” that MusicPro is known for 1-800-MUSICPROOr contact us by email at ldonelan@musicproinsurance.com.
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