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in this story
Yeti Hopper M30 Soft Cooler, from $263 (was $350)
Why do we like this deal?
Prime Day is one of the few times of year when premium outdoor gear actually goes on sale. Yeti, a brand that rarely discounts, is offering up to 30% off a ton of gear, including flagship coolers and drinkware, during the event. There are plenty to choose from, but one of the best is the coveted Hopper M30 Soft Cooler, which is discounted by nearly $100.
Normally priced at $350, the Yeti Hopper M30 Soft Cooler is now just $263 on Amazon. The only colors on sale at this price are Black, Sandstone Pink, and Wild Wine Red, but there’s something for all tastes in this group. This style is also available in backpack cooler form, and is 25% off in select colors.
Yeti Hopper M30 Soft Cooler, from $263 (was $350) at Amazon
What shoppers need to know
- shell: Hide dry with high-density fabric that is puncture and UV-resistant
- Capacity: 30 liters
- insulation: Coldcell closed-cell foam
- Closing: MagShield Magnetic Lid
- weight: 6.75 pounds
- Best for: Day trips, fishing, tailgating, camping, hiking, beach days
The closure of the magshield is the main feature here, and is actually the reason this version of the M30 exists. The OG Hopper uses a zipper-style Hydrolok seal, which was effective but slow to open and prone to wear over time. The magnetic system replaces this entirely with a lid that lifts up and stays open, and can then be locked by pressing down. The Yeti’s Dryhide shell is puncture and UV-resistant, and the HitchPoint grid on the outside lets you clip the accessories directly to the cooler. The 30-litre capacity is large for a soft cooler, placing it in day-trip and full-group territory rather than personal use (but it’s great for that, too).
Yeti’s soft coolers (and products in general) don’t go on sale often or deeply, so the 25% off discount is toward the high end of what the brand usually offers, even during Black Friday.
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what shoppers are saying
Regarding the MagShield closure, one shopper wrote, “The magnetic closure is incredibly convenient, making it easy to access drinks and snacks while also sealing tightly to keep everything cool.” Another buyer said the cooler “keeps your items cold for days.”
Even with this sale price, $263 is still quite expensive for a cooler, but they’re built to last a lifetime, and very few regret the investment: “I never thought I’d spend this much on a cooler, but after going through several other bland coolers on a yearly basis, I went with this Yeti and I have no regrets.”
Now, the Yeti Hopper M30 Soft Cooler is hardly the only type of cooler on sale during Prime Day. If you’re interested in deeper discounts on Yeti, these are others to consider:
Yeti Tundra 45 Cooler, $263 at Amazon (was $350).
The Tundra is the hard-sided counterpart of the Hoppers, and is truly designed to be “armored to the core”. T-Rex lid latches are made of heavy-duty rubber, the FatWall design is bear-resistant, and 3 inches of PermaFrost insulation keeps food and drinks cold for days. Use it to keep drinks cold while camping, fishing or in the backyard.
Yeti Hopper Flip 18 Portable Soft Cooler, $225 at Amazon (was $300)
If you want the benefits and durability of a hopper in a personal format, the Flip 18 is for you. You get the same Dryhide shell, 100% leakproof Hydrolok zippers and Coldcell insulation, and it can hold up to 16 cans (with ice). This is one you’ll want to keep on a kayak or paddleboard for days on end, as the hitchpoint grid makes it easy to tie down and the zipper ensures nothing floats away if you fall overboard.
Yeti Rambler Tumbler, from $24 (was $28) at Amazon
Yeti’s Rambler Tumbler is still one of the toughest in the game, made of stainless steel with double-wall vacuum insulation. They’re BPA-free, dishwasher safe, and the DuraCoat coating is designed to resist cracking and fading.
