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Who actually listens to podcasts? Be careful with your assumptions, says number eight, citing a study of five markets. Podcast listeners aren’t just young; Seniors are not just a sideline affair; And it’s not just the boys listening. This article gives us the right questions to ask when planning podcast campaigns.
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A new remote recording service called SureTake is intentionally simple — and does one thing: high-quality local audio and video recording. Targeted at editors and studios, the tool “does not push customers toward DIY tools or AI editing,” it says – wonder who they could possibly mean… The company, which is based out of Canada, is looking for beta testers – there’s a free trial on the website.
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More and more people are using the podcast app Overcast. BuzzSprout’s platform stats for June show that podcast consumption by Overcast has increased by +28% year-over-year. Most other apps are relatively stable – except for Spotify, which shows a decline of -26%. (Some of this can be attributed to Spotify Video, which is hosted by Spotify itself). “Web browsers” increased by 4.4%.
- Meanwhile, Transistor’s stats – archived here – show a 22% increase in Overcast year-on-year and a -40% drop for Spotify. Apple Podcasts has seen modest growth.
Tips & Tricks – Podcast with Movement NYC
From Podcast Movement 2025, Rob Walch shares whether there are any silver bullets for marketing your podcast – and why you probably can’t believe many of the download numbers you see. (Rob now works with DAX US and Captivate).
Websites we like: This Loudness website, simply called Loudness.app. This shows you how fast your podcast is playing (LUFS level, which should be -16); how loud they sound (TP max, which should be -1 and not higher); and LRA, which shows how well all the sounds in your show match at volume (we’d aim for 2.5 if you want to sound like a broadcast radio in your car). We should add this to our article about loudness.
Podcast News – With the Airwaves
