- Volkswagen has partnered with Costco’s auto program to offer rebates on certain 2026 models.
- This discount is available for Tiguan, Atlas and Atlas Cross Sport.
- Costco members can save up to $1,250.
If you’re planning on buying a new car the next time you go grocery shopping, Costco has a new deal for you. Members can get up to $1,250 off certain 2026 Volkswagen models, and the incentive can be combined with other VW offers.
Costco members will be able to enjoy discounts on the 2026 Atlas Sport as well as the brand’s two best-selling models, the 2026 Atlas and the 2026 Tiguan. Executive members get a $1,250 discount, while Gold Star and Business members can save $1,000. Vehicles must be delivered by September 14, 2026 to qualify.
Pricing for the 2026 Tiguan starts at $32,280 (all prices include a $1,475 destination charge), which was all-new for the 2025 model year. VW added a powerful Tiguan R-Line Turbo with a 268-horsepower turbocharged 2.0-liter four-cylinder engine.
The 2026 Atlas, the last year before the 2027 update, has a starting price of $40,785. The Atlas Cross Sport is slightly cheaper, starting at $39,775.
vw sales pictures
Volkswagen’s sales have been declining for several months. The German automaker faces a 13.0 percent decline in 2025, with every model except the electric ID.4 reporting double-digit losses.
This decline continued till 2026. In the first three months of the year, Volkswagen’s sales are down 16.1 percent. This is despite Tiguan sales increasing by a whopping 55.2 percent. Atlas and Atlas Cross Sport sales declined by 3.2 percent and 6.9 percent respectively.
While incentives may boost Tiguan sales, a new Atlas just around the corner may be a tough sell. If anything, it may motivate buyers looking for the best possible deal.
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Source: Volkswagen
Motor1’s Opinion: Costco is famous for offering good deals on almost everything, including cars, through its auto program. Countless other automakers have partnered with big box stores, including Chevrolet for the Corvette.
