For fans of The Row or Studio Nicholson, GU Minimal is monochromatic, chic and ripe with faux leather jackets, tailored slacks and crisp button-ups, each emphasizing cool designs. The GU classic includes touches of ’70s Americana like the plaid shirt and flared trousers. Meanwhile, GU Utility has combined workwear-inspired outerwear and gorp-infused cargo pants into one incredible mix that’s ready for any task or hike. If your MO leans more toward sportswear or activewear, GU is filled with sports polos, colorful reversible tees, heavy-duty sweats, and more, all influenced by the classic performance gear of the 1980s and ’90s. Finally, JIu emphasizes playful layering, vivid color palettes, pattern play and baggy silhouettes.
JIU has been around for 20 years, but it’s now poised for a similar successful trajectory as its big brother Uniqlo. Under Riso’s leadership it looks like they are on the right track.
