The Porsche 911 is crushing the Taycan in sales by almost 5 to 1

Although math was never my thing in school, I enjoyed statistics classes in college. From time to time, I like to keep that interest alive by highlighting interesting statistics from automakers’ sales reports. With the first half of the year in the rearview mirror, Porsche has revealed what worked and what didn’t during June. Except for the 911, all other models have deteriorated, and all but one have declined by double digits.

After production of the 718 Boxster and Cayman ended last year, the 911 is now Porsche’s only surviving sports car. It grew by 19 percent in the first half of 2026 to reach 30,534 customers worldwide. Porsche says demand has been driven by a number of recent derivatives, with the GTS, Turbo and GT variants driving huge growth.

The 911 outsells the Taycan by about 5-to-1. OK, it’s not exactly a fair comparison given their vastly different roles, but a niche sports car outselling a more mainstream four-door vehicle is practically unheard of. In most cases, it is the other way around. The electric sedan and wagon duo declined 25 percent to 6,219 units during June.

Taycan wagons are dead in America

In the future, Porsche will sell its initial EV exclusively as a sedan in the United States, but the long-roof model will continue to be sold elsewhere. There’s no word on a potential second-generation model, but we’ll learn more about the future product portfolio this fall at Capital Markets Day. CEO Michael Leiters recently suggested that the Taycan and Panamera lineups could be merged to reduce costs, but no final decision has been announced.

Since we mentioned the Panamera, it hasn’t been a good year for the luxury five-door liftback either. It dropped a worrying 38 percent in the first half of the year, and Porsche blamed a temporary product gap in China. That gap has now been filled, so the Panamera could return for the rest of 2026, as China is one of the model’s most important markets.

What about SUVs? Despite falling nine percent to 38,141 units, the Cayenne remains Porsche’s best-selling model overall. That figure includes the fully electric version, although only a few have been delivered as shipments don’t begin until the end of June. It’s worth noting that the EV is not replacing the ICE models, as both will co-exist for many years.

gas macan is dying

As far as the smaller Macan is concerned, it is down 22 percent compared to the first six months of last year. Why? Zuffenhausen cited “slower than expected growth of electromobility” combined with the expiration of EV incentives in the U.S. Porsche also said the numbers look worse as the Macan posted excellent H1 2025 results.

The first-generation Macan is on its last legs, with production ending at the end of July. Even though it has one foot in the grave and hasn’t been sold in Europe since mid-2024, the original Macan still outsold its electric counterpart: 19,695 units against 15,620. Porsche is working on a replacement for the ICE model, but it won’t arrive until 2028. When it arrives, it will have a different name.

Predictably, the 718 ranks last in the sales charts, as Porsche won’t build a Boxster or Cayman until October 2025. The 2,789 units delivered were all leftover inventory, and most likely none went to customers in Europe. Like the gas-powered Macan, the 718 was prematurely retired from the continent in mid-2024 after failing to meet cybersecurity regulation. However, the Cayman GT4 RS and Boxster RS ​​Spyder were exempted due to their limited production. The 718 returned with combustion engines at the end of this decade, with an electric model Porsche has not yet revealed.

Looking ahead, another model may join the sales charts. The three-row SUV based on the Cayenne is still in development and is expected to launch with a combustion engine first, with an EV potentially launching later. We’ll likely hear more about it when Porsche details its Strategy 2035 plan this fall.

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Source: Porsche

Motor1’s Opinion: It’s safe to say that the 911 is a bright spot in a disappointing first half of 2026 for Porsche. Total deliveries fell 16 percent to 122,306 vehicles, and with the first-generation Macan facing imminent retirement, the second half of the year doesn’t look particularly promising either.

Yesterday, Volkswagen Group announced plans to radically gut its lineup by eliminating more than half of its models while cutting annual production capacity by one million units. It’s too early to say whether or not these drastic changes will impact Porsche, but they’re hardly a good omen as the parent company heads into its biggest transformation since its founding.