Walmart to buy Vibe in effort to boost TV advertising business
(Charles Krupa/Associated Press) June 23, 2026 9:57 am, EDT | Update: June 23, 2026 10:46 am, EDT key takeaways: On June 23, Walmart Inc. agreed to acquire Vibe.co to expand its connected television advertising business, terms of the deal were not disclosed. The move underscores Walmart’s emphasis on advertising as a fast-growing profit driver, building