“I Guess I Shouldn’t Be Surprised,” Ford Promised a Sub-$30,000 Electric Fathom Truck, But the Preorder Fine Print Leaves the Price Tag Up to Dealers
When Ford announced the upcoming Fathom EV with a targeted starting price under $30,000 ($28,350 MSRP plus destination), it set off a wave of genuine excitement among practical truck buyers. An affordable, work-ready electric pickup straight from a major OEM promised to democratize electric utility. For prospective buyers browsing Ford’s preview pages, placing an early…