The Specialty Equipment Market Association (SEMA) has named the Top 10 builders in the inaugural SEMA Battle of the Builders: Bike Builder Shootout, a new competition at the SEMA Show in Las Vegas that recognizes standout custom motorcycles from builders across the country.
The 2026 SEMA Show opens today at the Las Vegas Convention Center, bringing the global automotive aftermarket together for four days of product introductions, technology demonstrations and business development. Across the Show campus, manufacturers, buyers, builders and vehicle manufacturers are connecting around the products and trends shaping vehicle performance, personalization and repair.
The Motor Company’s participation highlights a growing push to bring motorcycles and the broader powersports industry into one of the automotive aftermarket’s biggest events.