Luxury campaigns are acquiring a physical itinerary. Across the brand activations covered in October, Prada, Miu Miu and Burberry took recognizable brand stories into multiple cities, using temporary spaces to bring customers closer to a selected assortment or campaign.The strategic shift is toward coordinated programmes: one creative idea, several local encounters. The decisions sit in…
It’s November 3rd, darkness is already falling around four in the afternoon, and my thoughts have long since drifted towards skiing and the French Alps. Believe it or not, we’re less than two months away from the end of the year, and the holiday excitement is already in full swing. The older I get, the…
Now, Prada is joining the fray. You’ll have to scroll back to spring 2023 to find out the last time Prada wore its menswear this tight — and that was still stove-pipe trousers, with flare-ups around the thigh and calf. Nothing tougher than this, and certainly not this much. Maybe that’s why this collection seemed