Poppi Co-Founder Allison Ellsworth Says Creators Now Ask For Equity To Work With New Brand Jetty
Allison Ellsworth, who co-founded prebiotic soda brand Poppi and sold it to PepsiCo for $1.95 billion in 2025, said creators now ask for ownership before they will promote Jetty, the hydration brand Ellsworth launched on November 9, in an interview on the “Hot Smart Rich” podcast published November 11.