Ford cites SUV demand as profit outlook improves
July 28, 2026 5:50 pm, EDT A 2025 Ford Bronco Badlands SUV. (Graham Hughes/Bloomberg) key takeaways: Ford reported adjusted earnings of 42 cents per share, beating estimates and raising its 2026 EBIT outlook to $10.5 billion-$11 billion. Sales of higher-margin Bronco and Explorer SUVs helped offset weak F-Series availability, while Ford cited more than $1