Giggly Squad’s SiriusXM deal signals a shift from podcast networks to creator ecosystems
Last month, SiriusXM signed a multi-year deal with creators Paige DeSorbo and Hannah Berner for their Giggly Squad podcast reportedly valued at $160 million. Weeks later, the duo sold out four different nights for a live podcast tour at Madison Square Garden. That unprecedented deal signals a broader shift in podcasting: platforms are competing for…