‘From Strong Alphas to Weak Betas’: Gucci’s 1995 vs 2025 Models Expose Changing Masculine Ideals
What happened to the traditional image of the Gucci man? A comparison of the luxury fashion house's male models from 1995 and 2025 has drawn attention to changing standards of masculine beauty, with one social media user describing the contrast as a shift 'from strong alphas to weak feminine betas'.