Most podcasters understand host-read sponsorship: A brand picks a show, the host records a commercial, and listeners hear the message during the episode. Programmatic advertising works differently. Rather than buying one show at a time, advertisers use technology to reach podcast listeners across multiple shows based on audience signals, show categories, content fit, location, brand
(Charles Krupa/Associated Press) June 23, 2026 9:57 am, EDT | Update: June 23, 2026 10:46 am, EDT key takeaways: On June 23, Walmart Inc. agreed to acquire Vibe.co to expand its connected television advertising business, terms of the deal were not disclosed. The move underscores Walmart’s emphasis on advertising as a fast-growing profit driver, building
Advertising has become a lucrative and fast-growing business for Amazon, generating $68.6 billion in revenue last year, according to company filings. (Gabby Jones/Bloomberg) June 16, 2026 5:30 pm, EDT key takeaways: Amazon is facing a potential FTC lawsuit or settlement over claims it misled advertisers about sponsored ads and related pricing. The target of the