beehiivhas launched a new suite of podcast advertising tools that allows creators and publishers to monetize their shows without meeting minimum audience or download requirements. The New York-based publishing platform is adding dynamic ad insertion, programmatic advertising and sponsorship management to its existing newsletter, podcast and website services.
Most podcasters understand host-read sponsorship: A brand picks a show, the host records a commercial, and listeners hear the message during the episode. Programmatic advertising works differently. Rather than buying one show at a time, advertisers use technology to reach podcast listeners across multiple shows based on audience signals, show categories, content fit, location, brand
(Charles Krupa/Associated Press) June 23, 2026 9:57 am, EDT | Update: June 23, 2026 10:46 am, EDT key takeaways: On June 23, Walmart Inc. agreed to acquire Vibe.co to expand its connected television advertising business, terms of the deal were not disclosed. The move underscores Walmart’s emphasis on advertising as a fast-growing profit driver, building