Matt VanDyke (left) will lead Ram, while Brandon Cote will lead Jeep. (stellantis)
key takeaways:
- Stellantis appointed Brandon Cote to lead Jeep and Matt VanDyke to lead Ram as CEO Antonio Filosa reshapes its US operations.
- The changes support efforts to revive US sales, with Ram making a comeback while Jeep posting slow profits despite launching the hybrid Cherokee.
- Stellantis said Bob Broderdorf is taking medical leave following a cancer diagnosis and will take on a new leadership role upon returning.
Stellantis NV has named new leaders for its Jeep and Ram brands, the latest in a series of changes made by CEO Antonio Filosa to turn around its U.S. businesses.
Brandon Cote, a former executive at dealership chain AutoNation Inc., will take charge of leading the Jeep division on Aug. 3, Stellantis said in a statement July 20. He replaces Bob Broderdorf, who is taking medical leave from the company.
Former Ford Motor Co. executive Matt VanDyke will lead the Ram truck brand. Both new appointees will report to former Ram CEO Tim Kuniskis, who will retain his position as head of North American brands, marketing and retail strategy.
The leadership change comes amid a broader effort by Filosa to overhaul Stellantis’ core US business after years of declining sales. While the lucrative Ram truck brand is on the resurgence this year, Jeep has struggled to deliver strong profits so far, despite the launch of the all-new hybrid Jeep Cherokee. US deliveries increased 5% this year through June, mainly due to Ram’s gains.
In April, Filosa appointed Michael Orange, former vice president of national sales for Hyundai Motor America, as head of U.S. sales for Stellantis, replacing Jeff Komor, another company veteran.
Broderdorf, a company veteran who worked for Fiat, Dodge, Chrysler and Maserati before taking over the Jeep CEO role from Filosa in early 2025, said in a post on LinkedIn that he is taking medical leave after being diagnosed with cancer. Broderdorf will take on a new leadership role upon his return, Stellantis said.
The automaking group will spend about 60 billion euros ($68 billion) by 2030 to launch 60 new models, giving priority to the Jeep, RAM, Peugeot and Fiat brands. In North America, it plans to add a new compact and midsize pickup truck, as well as a new entry-level model to the Dodge brand.
