Jennifer Witz, who led SiriusXM’s pivot to digital only to swing back to put more focus on its satellite radio business, will exit the company at year-end. SiriusXM announced Monday that Witz will depart after almost two and a half decades at the company. She will be succeeded by Anjali Sud, who has served on the company’s board of directors since March 2025.
“Leading SiriusXM has been the most meaningful experience of my career,” says Witz. “I am particularly proud of what our team has accomplished in strengthening the subscriber experience, expanding our advertising business, and unlocking greater value across our broader portfolio. I firmly believe that SiriusXM is on a strong path and that now is the time for a transition.”
Witz, 57, will remain in an advisory role at the company until the end of 2027.
Sud has extensive experience in the subscription and streaming businesses. She has served as CEO of the video streaming service Tubi since 2023, overseeing its growth to more than 110 million monthly active users. She will take over at SiriusXM on Jan. 1, 2027, and remain a member of its board.
Before joining Tubi, Sud was CEO of Vimeo,
Before joining Tubi, Sud was CEO of Vimeo, where she led the company’s transformation into a profitable global video platform with 300 million users and took the business public. She previously held positions at Amazon and Time Warner.
“I am honored to lead SiriusXM in its next chapter,” Sud says. “Premium audio experiences will be more important than ever to the future of entertainment, and I believe SiriusXM can evolve to lead that future.”
Sud says her time on SiriusXM’s board has given her an appreciation for the company’s strengths and potential. She pledged to expand value for subscribers, advertisers, artists, creators and shareholders.
SiriusXM Chairman Greg Maffei says Sud’s experience leading
SiriusXM Chairman Greg Maffei says Sud’s experience leading both advertising-supported and subscription-based entertainment platforms made her a strong choice to succeed Witz.
“Anjali has built some of the most successful consumer entertainment platforms,” Maffei says. “In her previous roles, she scaled audiences, expanded platforms, and led businesses supported by both advertising and subscription models.” He adds that Sud’s familiarity with SiriusXM’s operations and strategy as a board member should allow her to move quickly in her new role.
Witz’s departure closes a lengthy chapter at SiriusXM, where she spent nearly six years as CEO and helped guide the company through significant changes in the audio marketplace. During her tenure, SiriusXM invested heavily in its digital platform and streaming capabilities before shifting greater attention back to its core satellite radio subscription business. The company also expanded its podcast advertising operations and built a larger presence in the market for digital audio advertising.
Maffei credits Witz with expanding SiriusXM’s presence
Maffei credits Witz with expanding SiriusXM’s presence in vehicles, overseeing the rollout of its 360L technology and strengthening the company’s premium subscription offering. He also points to SiriusXM’s exclusive advertising partnership with YouTube and its development of one of the nation’s leading podcast networks.
“Jennifer has made extraordinary contributions to SiriusXM over her 25-year career, including nearly six years as CEO,” Maffei says in the announcement.
According to Maffei, SiriusXM is now recording some of its strongest core financial metrics in years, including a return to revenue growth and near-record free cash flow. He also cites record-high customer satisfaction and record-low subscriber churn.
Witz says she believes the company is positioned
Witz says she believes the company is positioned for continued success under its next leader.
“Anjali brings the perspective, leadership, and understanding of the business needed to guide the Company forward,” Witz says. “While I will be leaving my role as CEO, I’ll remain a lifelong subscriber and supporter of SiriusXM.”
