- Porsche reportedly closed four dealerships in China.
- The German automaker will reduce dealers in China from 116 to 80.
- Chinese sales are set to decline by 21% starting in 2026.
Despite currently building some of the best sports cars in the company’s illustrious history, Porsche isn’t off to the best start in 2026. Sales were down in almost all regions outside Germany during Q1, and according to the new report this house through carnewschinaThe automaker’s poor performance in China means it will close four regional dealerships.
Four dealers in Wuhu, Jining, Huai’an and Nanning ceased operations on June 30 and will adjust their sales authorizations. It is unclear which of these stores will remain open to serve existing Porsche customers, and which will hand over their business to other dealers.
Photo by: Porsche
Before these recent closures, Porsche China managed 116 dealer centers in the country, but plans to reduce that number to 80 in the coming years to improve profitability. Each dealer is reportedly losing 20,000 yuan (about $2,941 USD) to 30,000 yuan ($4,413 USD) per delivery.
Eliminating unpopular models like the Taycan Sport Turismo will help a bit, but further cuts are still needed. The automaker also discontinued about 200 DC fast chargers in China, which it probably manufactured at great expense. Porsche plans to streamline and restructure departments, with around 3,900 jobs predicted to be cut.
The company ended 2025 with deliveries of 41,938 vehicles in China, 26.3 fewer than in 2024. Sales are still down in 2026, with 7,519 units sold in Q1, down 21.0 percent compared to 2025. In fact, China saw the largest decline of any market earlier this year.
Motor1’s Opinion: Porsche has felt the impact of the market shift away from electric vehicles, and the impact in China is likely to be greater than in other regions. China is a heavy EV country, and although the United States has contracted heavily with EV sales, not catering to the Chinese market puts Porsche in a vulnerable position. Larger automakers with broader product portfolios may be able to weather this storm, but Porsche may need to prepare for some tough years in China.
