Netflix podcasts are “low engagement”

• Is Netflix’s podcast strategy succeeding? Writing in Puck ($), and reporting in Awful Announcing, Matthew Belloni suggested that “Multiple (Netflix) company sources have told me that overall podcast engagement numbers are low.” Belloni states that “no video podcast has ever made Nielsen’s weekly top 10”.

  • Opinion: These two statements are not extremely Suffice it to say that Netflix has failed to add podcasts. Edison Research reported earlier in the month that 14% of weekly podcast consumers have used Netflix to consume podcasts, and Samba TV suggested that 13% of Netflix households have consumed podcasts on the platform. According to engagement data: Samba TV data revealed that 40% of all podcast views on the platform went to The Breakfast Club; Which was 3 times bigger than the #2 show, the Netflix companion podcast for Bridgerton. If there were only 13% of podcast views on Bridgerton, you can imagine there’s quite a long tail in popularity – and, if you’re judging daily podcasts based only on views per episode, well, those engagement numbers might be “low.”

• A councilor in St. John’s, NL, Canada, has been suspended after citing comments made by a guest of Steven Bartlett. Diary of a CEOAnd presenting those claims as medical fact. These claims were made by Erica Komisar, an author and licensed clinical social worker. He is not a psychologist; And a registered psychologist interviewed by CBC News suggested that the claims made by Komisar were false.

  
  

• Semaphore reports that The Atlantic is doubling the size of its video team. Downloads of the magazine’s podcast have increased by 50% compared to the previous year, and revenue has more than doubled.

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Podcast News – With the Airwaves

https://op3.dev/e/podnews.net/tr/ion1.mp3With Airwave: All the books! is a weekly show of recommendations and excitement regarding the new book release of the week. This week, Vanessa recommends a weird cozy mystery (plus espionage!), historical fiction about lesser-known black history, and a fun mystery about a mysterious author.

https://op3.dev/e/podnews.net/tr/i6fn.mp3Matt Kundil’s Sound Off Podcast Today the podcast interviewed Dan Misner from Bumper to Bumper about stats and bumper scores. He talks about missing data from YouTube, and whether statistics should be public by default. “We’re not trying to create standards,” Misner says – people can agree to buy advertising “without requiring any industry body to write a white paper to do so”.

https://op3.dev/e/podnews.net/tr/iajbw.mp3AI transcription is fine if the show is in English – but how about Hausa, or Pidgin, or Yoruba: or all three? Tony Do’s in podverse A conversation with the inventor of a new solution for podcasters in Africa: someone who understands ‘code-switching’. This is the fiftieth episode of the show.

https://op3.dev/e/podnews.net/tr/ix8iq.mp3What do people mean when they say gender is ‘socially constructed’ and what does it have to do with mini-golf and fish tacos? on the new season of seemingly unrelated Dr. Andrew Johnstone and puppeteer Alicia Britt explore the unexpected history behind the most common gender associations, like the color pink being girly, men being less sentimental about gender, and the universal love of ice hockey.