As a podcaster, you know that creating great episodes takes time and dedication.
Whether you’re creating a podcast for business, or you’re just doing it for fun, one thing remains the same – we all want more listeners!
so how should you be Reproduce your podcastAnd how will it actually benefit you?
When you reuse your podcast in other pieces of content, you create more ways for your audience to find you. It will also help establish you as an expert/authority in your field.
could mean more listeners more sponsors and money From advertisers.
Start with repurposing as your goal
The whole point of repurposing your podcast is to work efficiently and achieve your goals faster.
With this in mind, it’s best to record each podcast episode with the intention of reusing it.
Here are some ideas to make reusing your recording session and beyond:
- When recording for TikTok and/or Instagram, be sure to film your podcast vertically
- Strategically position your phone or another camera while recording to film vertical shots that you can edit into bite-sized nuggets for social media.
- To add your podcast to YouTube, make sure to film your episode horizontally.
- You can use webcam or DSLR to do this
- Write additional questions for your guests that are specific to social media, platforms like Patreon, or other outlets so you don’t have to chase them down later.
- Film and record your promotional content right along with your podcast so you don’t have to setup it again later
- Keep transcription enabled while recording (if you’re using Zoom) so you can easily create an eBook or blog content from the recording session
Now that you understand why you should reuse your podcast episodes, here are 6 ways you can do it easily.
1. Turn Your Episodes into Blog Posts
This is the easiest way to reuse your podcast content. Why?
Transcribing your audio to text, embedding an audio player, and publishing your episode on your website gives you another opportunity to reach news audiences.
Start by transcribing your episode’s audio file, then make that post SEO friendly by doing keyword research and optimizing your titles, headings, and writing a catchy description.
Embed an audio player for your episode and additionally add a link to your podcast episode in the post. To maximize this traffic, make sure you ask your visitors To subscribe to your email list and podcast!
Some podcasters create episodes so long that they feel they can create multiple blog posts from one episode. Others feel that it is best to keep all of an episode’s content in a single post. However, it depends on you how you do this.
📙Related Reading: Learn how to transcribe your episodes for free.
💡pro tip: Create show notes for your episodes in addition to your blog posts.
Creating show notes lets you tell your audience what they will get from listening to your episode.
Some people even choose to make their show notes time stamp where these highlights are so that if people are in a hurry, they can jump to the main things they’re looking for.
a great example of this Amy Porterfield’s Podcast Online marketing made easy:
Using show notes, Amy makes it easy for her listeners to listen to her episodes straight from her website, and jump to the timestamps that resonate with them the most.
💡 Pro Tip:If you don’t have the time (or desire) to create all this content manually, podsqueeze Can lift heavy items for you. Simply upload your podcast episode and it will create ready-to-use blog posts, show notes, and even clips and audiograms for social media in minutes.
Create memes and images with text overlays using some of the best quotes from your podcast to share on Instagram, Facebook, Twitter, LinkedIn and TikTok. If you’re quoting a guest on your show, be sure to tag them as well so they can reshare with their followers.
You can also create an audiogram which is a short snippet (soundbite) of your entire episode. Was there anything memorable, notable or shocking that would help draw interest for your episode? If so, Audiogram is a great tool for repurposing and promoting your episodes.
Another way to reuse content on your social channels is to design infographics of your best episodes. Infographics are incredibly effective for marketing and promoting your podcast because they are visually appealing.
Not sure how to create an infographic? You can use a free account Canva To create infographics that highlight the main points of your episode.
Check out this post to know more A Beginner’s Guide to Audiogram.
Below is a great example of an audiogram from John Lee Dumas that he is promoting on Instagram:
Another way to repurpose content for social media is to design infographics of your best episodes. Infographics are incredibly effective for marketing and promoting your podcast.
If you need help creating an engaging infographic, try Canva.com.
3. Make YouTube Videos
Many podcasters film themselves while recording their podcast and simply use that video as their YouTube content. Others create YouTube videos based on the content produced in their podcast episodes, while others use audio snippets and slideshows to create short videos.
However you decide to repurpose your content, having your episodes on YouTube is a great way to increase visibility and get discovered.
Just Podological This is a great example of a podcast that films their podcast recording sessions:
Not only do they release these videos on one channel, but they also created highlight videos of these episodes for a second channel called “SimplyPodological Highlights”, giving them even more material for one recording session!
Some podcasters will film YouTube videos based on the content produced in their podcast episodes, while others will use audio snippets and slideshows to create short videos.
pro tip: Don’t forget to include links to your website, your podcast, and your social media handles in your video description!
4. Newsletters and email campaigns
If you already have an email list, or even if you’re just starting to build one, you can repurpose your episodes as a newsletter or eBlast.
Extract the best quotes, facts and truth bombs from your show, add some graphics, a link to your podcast/episode and voila! You have another way to stay on top of it and let your fans know about your new episodes!
5. Write an eBook/Develop a Course
Once you have several podcast episodes, you’ll start to feel like you’re an expert. Why not repackage all that talent into an eBook or digital course To give your audience another way to consume your content, and give yourself a new source of revenue?
Author and life hacker Tim Ferriss famously did this with his book tools of titans. He literally turned over 200 podcast interviews into one monstrous book. While he said there was a lot of material that was new, he had already put in the work by doing interviews, and took a bunch of what did, along with the things that didn’t make it on-air, and created a massive resource for his audience. You can do it too!
6. Reuse upside down
If you’re already sharing amazing content on your website, to your email list, on social media, etc., you can repurpose that content into new podcast episode ideas as well.
In fact, don’t stop there! Take your webinars, your courses, your e-books, your blog posts, and any other content you’ve developed and see if there’s a way to turn them into new podcast episodes.
Ready, set…repurposed!
You have a ton of content waiting to be repackaged and shared with the world. Repurposing your podcast means more visibility and more opportunities to reach new fans. You’ve already done the work – now it’s time to maximize your efforts and increase your performance by working smarter.
