Most podcasters understand host-read sponsorship: A brand picks a show, the host records a commercial, and listeners hear the message during the episode.
Programmatic advertising works differently.
Rather than buying one show at a time, advertisers use technology to reach podcast listeners across multiple shows based on audience signals, show categories, content fit, location, brand preferences, and campaign goals.
For podcasters, this can make programmatic ads difficult to understand:
- Who is buying the ads?
- Why do some campaigns run on some shows and not others?
- What makes a podcast worthy?
- And how do advertisers decide where their message should appear?
- RSS.com is hosting a live session to answer those questions.
Connect with Greg Wasserman, RSS.com’s Head of Relationships Scott Taylor, SVP of Publisher and Platform Partnerships But Katz Media GroupThe Programmatic Podcast for insightful conversations about the advertising market and what creators need to know before breaking into it.
Greg and Scott will explain how automated ad buying works, what advertisers look for, how targeting and brand safety factor into campaign delivery, and why programmatic advertising has become an important revenue channel for podcasters of many sizes.
you’ll learn
- What is programmatic podcast advertising
- How does this compare to host-read sponsorship
- Why do advertisers buy podcast ads programmatically?
- How medium-sized and emerging shows can generate revenue
- What advertisers look for when choosing podcast inventory
- How audience targeting works behind the scenes
- Why can niche and local shows be valuable to advertisers?
- How brand safety tools affect campaign eligibility
- How RSS.com’s PAID program connects podcasters with monetization opportunities
By the end of the session, you’ll have a clear understanding of how programmatic advertising works, how advertisers think about podcast audiences, and how creators can participate in this growing side of podcast monetization.
event details
📅 date: Monday, July 13
⏰ Time: 12:15 PM PT / 3:15 PM ET
🍿Registration is free and easy – just enter your email below!
