Bajaj is taking all the right steps. The Indian company came to the rescue of KTM in 2025 and is now the controlling force behind the Austrian brand. Since then, Bajaj has implemented financial practices to turn the orange ship around, gaining recognition and making headlines along the way. So when I heard that a Bajaj electric motorcycle was coming, I thought I better pay attention to it.
Dinesh Thapar, CFO of Bajaj, shared that the Pune-based company is working on an electric motorcycle, telling ET Auto, “Electric motorcycles are clearly under development and, all going well, some launches are likely in FY 2028. Our priority on electric motorcycles will probably be the export market first and then the domestic market. The development work is already well underway, and we are starting to see a clear timeline for when the product will hit the market.”
As soon as an Indian or Chinese manufacturer says they want to launch a product in export markets, my mind immediately goes to Europe and America. But this should not happen. Bajaj is one of the best-selling motorcycle brands in many Latin American countries, and often fights for the accolade. The best-selling motorcycle brand in Colombia.
It’s possible that Europe and the United States could be the export markets Thapar is referring to, but given how electric motorcycles have been received in these markets, and how well the brand is performing in Latin America, it seems unlikely.
Most affordable electric motorcycles that are used for delivery and ride-sharing services use a swappable battery architecture. If Latin America is the target market, we shouldn’t be surprised if Bajaj uses similar battery-swapping technology.
It’s also worth noting that, even though export markets will be served first, the drive towards electric motorcycles could be a result of things closer to home. The walls are closing in on ICE vehicles in Delhi, and the days when you will only be able to buy new two-wheeler electric vehicles are numbered. This could indicate Bajaj is trying to get ahead of the new regulations and use the more receptive market to launch the model first.
