Football fashion continues to make its mark beyond the pitch, and ART OF and Guinness are embracing the trend with the launch of their latest collaborative clothing collection. Following the success of last year’s sold-out release, the two brands have returned with ART OF x Guinness Season 3, a range celebrating the nostalgia of football training culture throughout the 1990s and early 2000s.
Drawing inspiration from vintage European training kits, iconic touchline fashion and the unmistakable aesthetic of football’s golden era,the collection combines sporting heritage with contemporary streetwear.
From retro-inspired training shirts and statement manager’s jackets to knitted jerseys and football scarves, the latest release offers a fresh interpretation of traditional football clothing, designed to be worn both on and off the pitch.
With Christmas 2026 approaching, the collaboration also presents a gifting opportunity for football supporters, fashion enthusiasts and anyone who appreciates vintage sportswear.
Adding to the excitement, ART OF has announced Black Friday discounts of up to 50%, giving shoppers an opportunity to pick up pieces from the brand at reduced prices during the promotional period.
ART OF x Guinness Season 3: A Celebration Of Retro Football Fashion
The third instalment of the ART OF x Guinness collaboration takes its creative direction from the football training grounds of the late 1990s and early 2000s, a period remembered for distinctive sporting silhouettes, bold stripes and instantly recognisable teamwear.
Rather than focusing exclusively on traditional football shirts, the new collection explores the clothing associated with the wider football experience, including the jackets worn by managers, the knitwear seen away from the stadium and the training tops that became defining pieces of the era.
Each item incorporates ART OF and Guinness branding, bringing together the clothing brand’s football-inspired designs with the identity of one of the world’s most recognisable drinks brands.
The result is a collection that blends football nostalgia with everyday versatility, offering pieces suitable for matchdays, casual outings and winter wardrobes.
Guinness Manager’s Jacket – £60
One of the standout pieces in the latest collection is the Guinness Manager’s Jacket, priced at £60.
Inspired by the managers and coaches who made touchline fashion a distinctive part of football culture, the jacket pays tribute to the classic tracksuits and training-ground clothing associated with the sport throughout the 1990s.
Its retro-inspired design captures the aesthetic of traditional football management attire while offering a contemporary piece suitable for everyday wear.
Whether paired with jeans, casual trousers or other sportswear, the jacket provides a statement addition to a football-inspired wardrobe.
Shop: Guinness Manager’s Jacket
Guinness Knitted Jersey – £65
For those who prefer a more understated approach to football fashion, the Guinness Knitted Jersey offers a versatile alternative to the traditional matchday shirt.
Priced at £65, the knitted piece draws on the familiar designs of vintage football kits while incorporating a more relaxed aesthetic suited to everyday styling.
Designed to transition effortlessly between different occasions, the jersey reflects the collection’s emphasis on clothing that works beyond the football pitch.
From an evening training session to dinner with friends, its combination of sporting heritage and casual styling makes it a distinctive addition to the range.
The knitted jersey also offers a gifting option for football fans who appreciate retro-inspired fashion without necessarily wanting to wear a conventional football shirt.
Guinness Scarf – £20
With winter approaching and football supporters preparing for colder matchdays, the Guinness Scarf brings a practical seasonal addition to the collaboration.
Available for £20, the accessory takes inspiration from the nostalgic football culture of the 1990s and early 2000s, incorporating the collection’s retro sporting identity into a classic winter essential.
Football scarves have long been associated with supporter culture, but their appeal has increasingly extended into everyday streetwear.
The Guinness Scarf embraces that crossover, offering an accessory suitable for stadium visits, winter outings and casual styling.
As the most affordable item highlighted in the Season 3 collection, it also makes an accessible Christmas gift for football supporters and Guinness enthusiasts.
Guinness Season 3 Shirt – £60
Completing the featured line-up is the Guinness Season 3 Shirt, a striped training top inspired by the distinctive European football training kits of the late 1990s and early 2000s.
Priced at £60, the shirt captures an era when football training gear became just as recognisable as the kits worn during competitive matches.
Its striped design pays homage to the bold patterns and sporting aesthetics associated with European football culture, while the collaboration’s branding gives the garment its own identity.
The shirt is designed to appeal to supporters who appreciate vintage football shirts, retro sportswear and the growing influence of football-inspired fashion.
With classic football silhouettes continuing to influence contemporary wardrobes, the Season 3 Shirt offers a nostalgic piece that can be styled well beyond matchday.
ART OF Announces Up To 50% Off For Black Friday 2026
Alongside the launch of Season 3, ART OF has confirmed that it will offer discounts of up to 50% for Black Friday 2026.
The promotion arrives ahead of the Christmas shopping season, providing an opportunity for customers to explore the brand’s football-inspired clothing and accessories at reduced prices.
With the previous ART OF x Guinness release selling out, the latest collaboration is likely to attract attention from returning customers and football fashion enthusiasts looking to secure their preferred pieces.
However, the brand has not specified which individual items will be included in the Black Friday promotion, so shoppers should check the official website for participating products and applicable discounts.
Where To Buy The ART OF x Guinness Season 3 Collection
The ART OF x Guinness Season 3 collection is available now through the official ART OF website, with the featured range priced between £20 and £65.
The collaboration brings together four distinctive pieces, each celebrating a different element of nostalgic football fashion, from the manager’s touchline jacket to the striped training shirt.
Whether shopping for a football-loving partner, picking up a Christmas gift or refreshing a wardrobe with vintage-inspired clothing, the collection offers an alternative to conventional football merchandise.
With its combination of retro sporting influences, Guinness branding and everyday styling, Season 3 continues ART OF’s exploration of the relationship between football heritage and contemporary fashion.
Fans can explore the complete collection, check product availability and find further information about upcoming Black Friday offers through the brand’s official website.
Discover the full collection: ART OF x Guinness Season 3
