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Triton Digital has released data from its Demo+ platform that highlights missed opportunity among podcast listeners and ad-buyers. Its data shows that Black and Asian American listeners are significantly more likely to purchase life insurance, or switch wireless providers. However, investment in shows that attract those audiences continues to decline, despite those categories offering significantly better ROI for advertisers.
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The Webby Awards is looking for people to serve on this year’s jury. They’re looking to expand their expertise specifically into podcasts (and they have plenty of podcast categories to evaluate each year). You can join here – there’s a slot for “Who recommended you”, and the answer there is probably “James Cridland”, editor of Podnews. (He is an Associate Member of IADAS).
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A podcast studio at a luxury resort in the Bahamas probably isn’t what you’d expect. PodNews sent Ariel Nisenblatt to the Bahamas to check out Baha Mar, which has worked with iHeartRadio to create a professional podcast studio — and as she reports for us, it’s an encouraging sign that podcasting is part of the guest experience at resorts like this one.
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Podcast Nation has added five new shows to its network, including three through the network’s relationship with UTA. The five additions include true crime, comedy, entertainment, pop culture, lifestyle and business.
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Apple Podcast Connect has been highlighting for the past few days that the service is “currently experiencing issues with play counts in Podcast Analytics”. We have asked for more information for you.
- But – is the “issue” that Apple’s version of play count is not a very useful metric? For Podnews Weekly Review, all of our episodes show numbers like this – one episode claimed it had 60 listeners, but 367 plays. Spotify and YouTube both agree that a play is a minimum of 30 seconds, which is, um, 30 seconds longer than Apple’s definition.
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A new science-fiction podcast series, Only Human: TiedWas the focus of a segment on ABC 13 in Rochester NY. The show (about AI in the future) came out on Wednesday. This piece is a master-class in promoting a podcast effectively – producing some video b-roll to show off the station; A carefully rehearsed explanation of what a podcast is; And adding a voice actor for added interest. In many countries, television stations are required to produce local news programming, and most newsrooms would welcome the opportunity to feature such a local feature.
Dive deeper into the $9.2 billion podcast business
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Tips & Tricks – Podcast with Public Vote from Movement NYC
- Listener patience shapes podcast performance, said Crystal Waters of Pilot Podcast at the podcast movement evolution earlier this year. “Listeners no longer want to wait for your content to be good,” she says. (Oh, so she’s listened to our podcast…)
Podcast News – With the Airwaves
