KARACHI: Mega Motor Company (MMC), the official partner of BYD in Pakistan, has selected 10 women for its ‘She Runs’ initiative following an overwhelming response of more than 500 applicants. The programme aims to promote female participation in long-distance running by providing professional coaching, structured training and dedicated support.
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Launched in connection with the BYD Karachi Marathon 2027, scheduled for January 3, the initiative is being organised for the second consecutive year as part of MMC’s continued sponsorship of the event.
Of the more than 500 applicants, 50 shortlisted candidates were invited to the final selection event at Ramada Creek, Karachi. The assessment included a 10-kilometre endurance run, warm-up and cool-down exercises, fitness evaluations, interviews and medical assessments. Following the selection process, 10 participants were chosen for the programme.
The selection and training process is being led
The selection and training process is being led by Shah Faisal Khan, Co-Founder of Platinum Fitness and a strength and conditioning coach specialising in marathon performance and rehabilitation, alongside Uzma Abid, a marathon runner and certified running coach associated with UESCA and MatrixFit.
The selected participants will undergo a structured 10-week training programme in preparation for the BYD Karachi Marathon 2027. The programme will focus on developing endurance, enhancing physical performance and preparing the runners for race day under professional guidance.
Commenting on the initiative, Anum Abdullah, Senior General Manager – HR, Admin & CSR at Mega Motor Company, said that Pakistan has considerable female sporting talent, but access to professional training and support remains a challenge. She noted that the strong response to ‘She Runs’ reflects the growing interest among women in sports and highlighted MMC’s commitment to creating opportunities for them to turn their ambitions into achievements.
Through ‘She Runs’ and its continued partnership with the BYD Karachi Marathon, MMC aims to promote healthier lifestyles, encourage greater female participation in sports and support emerging athletic talent in Pakistan, extending its commitment to movement beyond mobility.
