key takeaways:
- Transportation Topics has shifted its print edition to a bi-monthly, magazine-style format with expanded analysis and long-term industry coverage.
- TT says the change retains the amount of feature content while concentrating more insights, rankings, supplements and special sections in fewer issues.
- The publication will pair the redesign with a digital strategy emphasizing customer-focused in-depth reporting while maintaining breaking trucking news on ttnews.com.
The transportation topic is evolving.
TT is the trucking industry’s premier source for news and information, and that will never change. What is changing is how we deliver that content.
Starting with this issue, the publication in your hands will include extended analysis and long-form content focused on what the latest industry news and trends mean to you. This change in strategy will ensure that our print edition is packed with the kind of insights and business intelligence that helps customers better run and manage their businesses. It includes all our feature content, including TT’s award-winning annual Top 100 rankings, our quarterly iTech and Calibrate supplements, our deep dive special sections and our informative weekly features.
With the redesign, our delivery cadence will change to a twice-per-month, magazine-style format. But rest assured, you won’t get less; We’ll still provide the same amount of feature content and industry insight – we’ll just do so in fewer issues. For example, each issue will highlight two feature topics, whereas the weekly format includes just one. Moving forward, when TT arrives, you’ll find that every page is packed with forward-looking, practical intelligence that will help you make better decisions and navigate the ever-changing transportation landscape.
This development follows a change in our digital strategy which is also designed to better understand our audience. Online, we’re focused on elevating the top-tier, in-depth reporting that our customers expect. And if there’s breaking news coming in trucking, you’ll know about it on ttnews.com, too.
Subscriber online accounts include exclusive access to feature content as well as premium-access stories that explore how industry trends and regulatory and economic developments are impacting the day-to-day life of transportation companies. Standard online accounts with free access to daily news and reporting content are also expected by readers, which are still available.
We are confident that these changes will make the full range of TT offerings more useful and valuable to our readers. We are excited about our new direction and the opportunity it provides to make TT more responsive to today’s dynamic trucking industry landscape. We hope you’ll share in our enthusiasm. And, as always, thanks for reading Transportation Topics.
Joe Howard has been the executive editor of Transport Topics since January 2017.
